BRAND AMBASSADORS
MEET OUR BRAND AMBASSADORS
Charlotte Williams
Charlotte is one of our online trainers and is an ADI in Eastbourne, and is our Brand Ambassador for the South East of England. 
Charlotte brings a wealth of experience from a varied career, including performing on cruise ships, opening Madagascar Live at Chessington World of Adventures, working as cabin crew with British Airways, and managing Human Resources within a prison setting. For the past four years, she has specialised in coaching new drivers and, for over three years, has guided aspiring driving instructors. Charlotte’s teaching style blends constructive feedback with positive reinforcement, creating a supportive and enjoyable learning environment. She is passionate about helping pupils reflect on themselves, building awareness and confidence to become safer drivers for life.
Charlotte owns Honk School of Motoring and trains her own PDIs for Honk School of Motoring as well. If you would like to know more about training with Charlotte, please contact her via her website https://www.honkschoolofmotoring.co.uk
Graeme Orr
Graeme is one of our online trainers and is one of our Brand Ambassadors for Scotland.
DriveORR Training is a driver training company based in West Lothian. DriveORR Training specialises in Instructor Training and Development. We pride ourselves on high standards, and this comes from our pride in continuously developing our skills. We are proud to hold the BTEC Level 4 award in coaching for driver development and PsyDrive levels 1&2 Human Factors in road risk management by Dr Lisa Dorn.
You can contact Graeme on his mobile 07737973609
Nikki Binns
Nikki is one of our in-car trainers, delivering our 2-day Edge-CCeLence Workshop, and is our Brand Ambassador for Manchester and the North West.
Nikki Binns Driver Training is a manual driving instructor based in the Manchester area, specialising in helping people with driving test anxiety. Her service is praised for its patient and calm approach, which helps nervous learners build confidence.
Coaching: As a specialist in test anxiety, Nikki uses coaching techniques and psychological methods to help learners address the root cause of their nervousness.
Qualifications and approach
BTEC Level 4: Nikki holds a BTEC Level 4 qualification in Driver Coaching and Development, indicating a high level of training in effective teaching methods.
Student-centred: Her training style focuses on patient, needs-based coaching rather than just giving instructions. This helps learners understand the “why” behind driving techniques and build long-term safety skills.
Gordon Latto
Gordon is one of our in-car trainers, delivering our 2-day Edge-CCeLence Workshop, and is one of our Brand Ambassadors for Scotland.
Gordon has a military and police background covering road policing, intelligence management and project work on restructuring.
He offers learner, fleet and instructor training and has been an ADI since 2020, achieving Grade A on his last standards check.
He is also an examiner for RoSPA and offers driving assessments on a wide range to fit most people’s needs.
Road Safety and behavioural change are front and foremost in his mind, and the reduction in KSI is a constant goal.
A long-term goal would be to see road safety developed more into the school curriculum, to include a form of theory test being a recognised award.
You can contact Gordon here 07403620620 or via his website http://www.gordonlattodrivertraining.com
Bridgit Richardson
Bridgit is one of our in-car trainers, delivering our 2-day Edge-CCeLence Workshop, and is one of our Brand Ambassadors for the Midlands.
Bridgit has always been passionate about helping people grow in confidence and reach their potential.
She spent 20 years teaching Sanskrit and Advaita philosophy, while also running weight management and patient support programmes, all centred on helping people make positive, lasting changes. Along the way, she qualified as an NLP coach, supporting individuals to manage nerves, build resilience, and face life’s challenges with strength and clarity.
For the past 20 years, Bridgit has been a driving instructor — a path inspired by her own experience of loss and the importance of road safety. She loves working with nervous pupils and finds it deeply rewarding to see their confidence grow until they feel calm, capable, and in control behind the wheel.
Bridgit is also passionate about improving the training given to new instructors. Having experienced poor support herself, she is committed to offering guidance that is practical, honest, and encouraging. Today, she is proud to be a Grade A 51/51 instructor — a result of her dedication, consistency, and love of teaching.
Contact details are 0772 6953033
Facebook: End Up Driving
Kevin Sellwood
Kevin is the co-founder of Training Wheelz based in Exeter. He joins us as our Brand Ambassador for the South West of England.
Kevin, along with his business partner Christie, has over 20 years of combined experience in training instructors. He offers fully integrated training using the KIT PDI Training package, he also helps trainee instructors who are struggling after receiving inadequate training elsewhere. An increasing number of ADIs are also coming to us for support in preparation for Standards Checks.
We have a great team of instructors working with us, all of whom have been trained by us and who provide great experiences for their learners, as proved by the high number of 5* reviews received.
You can contact Kevin here 07983228452 or via his website www.trainingwheelz.co.uk
Hugh Davies
Hugh is the Founder of Valley School of Motoring. He is vastly experienced as a PDI Trainer. He joins us as our Brand Ambassador for Wales.
Stefan Solomenca
Stefan is one of our regular attendees at our workshops, having attended all of our workshops bar one. He is the person to speak to if you want to know about our workshop, and is one of our Brand Ambassadors for the Midlands.
Stefan is a friendly and approachable driving instructor with a background in retail, manufacturing, forklift operation, and workplace training. These experiences have given him excellent communication skills and the ability to adapt his teaching to suit every learner. He understands that everyone learns differently — a mindset he carries into his driving lessons, where he tailors his approach to match the learner’s goals, pace, and confidence levels. His down-to-earth personality helps learners feel at ease, while his passion for coaching ensures they build the confidence needed to drive independently. As an ambassador, he’s committed to supporting both learners and the wider instructor community.
You can contact Stefan here https://blinq.me/b0qVzpvCrkmrjBSClz0R
Steve Waterhouse
Steve is a newly qualified ADI based in Blackpool, along with Stefan, he has attended all of our workshops bar one. He is the person to speak to if you want to know about our workshop, and is one of our Brand Ambassadors for the North West.
Pennie Alexander
Pennie is the owner of Dare To Drive, and joins us as our Brand Ambassador for East Anglia.
Why have I, Pennie Alexander, decided to be a Brand Ambassador for KIT?
After taking the Diploma in Driver Education through the DIA, Level 3 Certificates in Substance Misuse and Education and Training, and the BTEC4 Professional Award in Coaching for Driver Education through Tri-Coaching, I attended Mick and Lee’s first course, which made complete sense to me. I have recently started writing for their magazine as I believe in their ethos of a top-down approach to driver education and development.
I have attended Lisa Dorn’s Chartered Institute of Ergonomics and Human Factors accredited CPD course and have just completed a Higher Education Certificate in outdoor mobility and driver assessments through Driving Mobility and Oxford Brookes University achieving a Distinction. I’m now working on the Diploma, Drive with confidence: stress management, anxiety reduction and confidence building in driver training, through Confident Drivers and will be attending the Bright Coaching diploma course in coaching and behavioural change for safe driving.
I am Fleet qualified and have delivered training to Ocado Drivers, drink-driving rehabilitation sessions and improvement sessions to full licence holders of all ages. I currently work as a driving assessor for people with medical conditions and disabilities, I coach people to drive both manual and automatic vehicles and help develop the skills of PDI’s and ADI’s on an individual basis. If you’d like to develop your skills on a one-to-one basis, why not get in touch and see what I can do to help.